3 Blogging Tips to Help You Build Your Platform as a Self-Help Author

dreamstime_m_28913973I work with professionals who are writing self-help books. These are men and women who are at the height of their careers and are ready to share their knowledge—some as a way to further their careers, some to share insights gained through years of experience, some as a way to give back in their respective fields. I tell them all the same thing:

As an author, you are responsible for finding and building your readership. You must build your author platform.

I am an editor, not a social media or marketing specialist … but I spend several hours every day reading blogs and articles by specialists in those areas so I can keep my finger on the pulse of traditional and self-publishing trends and best practices. Not only is this daily self-education important for my editing work, but offering insight into these “foreign territories” has become increasingly important to the authors I work with. Many hire me specifically because I have experience in both the traditional and self-publishing worlds.

But simply writing a book—no matter how good it is—doesn’t guarantee readers will buy it, as many first-time self-publishing authors discover.

This idea comes as a shock to many professionals who are dipping their toes into publishing waters for the first time. But many authors who buy into the concept that platform–building for their writing career is every bit as important as it is for their profession often become overwhelmed quickly by all the options for doing that. Facebook, Twitter, Instagram, Pinterest, LinkedIn … the list of social media sites seems unmanageable if you’ve never tackled any of them.

I know I don’t have time to manage 16 different social media accounts while writing, editing, and marketing my business, so I understand how overwhelming platform-building activities feel. When I discuss platform-building with the authors I work with, I suggest focusing on actually writing … and one of the best ways to do that is through blogging.

If Your First Thought Is I don’t know what to write about, Keep Reading

Blogging is not only a terrific way to share your thoughts with the world, but it’s also a great way to test ideas and polish your writing skills. You’re an expert in your field, and you know there’s a market for the type of book you’re writing, but if coming up with ideas for regular blog posts makes you break out in a cold sweat, consider these three tried-and-true ideas:

  • Engage your fans by asking for their help. Posing a question like, “Would you rather read a chapter in my new book about 50 uses for parsley or one about the best uses for 50 different herbs?” will often lead to more engagement in the form of comments and debates from your followers, and your fans will feel as though they were part of the process of writing your book. Engagement is the name of the game in book publishing.
  • Offer content that’s related to your book-in-progress. You are an expert in your field, so share a bit of that knowledge by basing blog posts on concepts from your book. This is also a great way to repurpose some of the deleted text after a revision. Or you can use a fleshed-out chapter to reverse engineer a blog post.
  • Tell a story. Blogs are a perfect venue for storytelling. Remember Maya Angelou’s quote that “People will forget what you said and what you did, but they’ll never forget how you made them feel.” You’re a writer—you’re a storyteller! Write a blog—or two or ten—about yourself and your writing, and let your fans and followers get to know the real you. What’s the story behind your book? What are some of the crazy things your friends and family have said when you’ve told them you’re writing it? What is your writing process? Where do you do most of your writing, and how do you carve out time to do it?
Building an author platform can be overwhelming ... but you're a writer, right? Try these 3 tips! Click To Tweet

Whether you’ve already published a book or are thinking about writing one, whether you’ve chosen to follow a traditional publishing path or opt to self-publish, the sooner you begin building your author platform, the better. Blogging allows you to build a community of interested readers, and because your book is also for those readers, you’ll have a built-in audience once you publish. The time to start building your author platform is now.

What about you, scriveners? What do you like to read in blogs? What’s the most creative blog post you’ve read by a self-help author? Please join in the discussion!

 

Candace Johnson 11 400dpi

Candace Johnson is a professional freelance editor, proofreader, writer, ghostwriter, and writing coach who has worked with traditional publishers, self-published authors, and independent book packagers on nonfiction subjects ranging from memoirs to alternative medical treatments to self-help and on fiction ranging from romance to paranormal. As an editorial specialist, Candace is passionate about offering her clients the opportunity to take their work to the next level. She believes in maintaining an author’s unique voice while helping him or her create and polish every sentence to make it the best it can be. Learn more here, and follow her on FacebookTwitter, and LinkedIn.

Grammar Shaming for Just $0.99

photo courtesy of Apple iTunes Store
photo courtesy of Apple iTunes Store

Whether or not you are part of the Apple world, you’re probably aware by now of the new iOS app called Grammar Snob. Articles about it abound; for a mere $0.99 you can correct errors in your friends’ iMessages like a boss.

When I read the first reports about the app, I had mixed feelings: on one hand, anything that might help writers learn the difference between there, their, and they’re has to be a good thing, right? But on the other hand, Continue reading “Grammar Shaming for Just $0.99”

Four Years of Putting Myself Out There in Cyberspace: Happy Blogging Anniversary to Me!

If you’ve been blogging for a year or more, you’ve received this notification:

blogging anniversary

In my case, it’s been four years since I began sharing on WordPress. Like many bloggers, I had great intentions and planned to blog frequently … and those great intentions often went out the window when life got in the way. For some people, blogging slows down because they run out of things to write about. Anyone who has worked with me and has received one of my epistles will tell you that finding something to write about isn’t usually a problem for me. 😉 Continue reading “Four Years of Putting Myself Out There in Cyberspace: Happy Blogging Anniversary to Me!”

Self-Published Book Beats the Odds by Making the New York Times Bestseller List

Several years ago I was lucky enough to work with Eva Lesko Natiello, who self-published book NY Times bestsellerhired me to help her polish her debut novel, The Memory Box, for submission. We were both disappointed when she wasn’t offered a publishing contract, but Eva isn’t one to let rejection stand in her way. Quite the contrary: she set out to learn the business of editing, and she did an amazing job. Her perseverance not only brought her legions of fans (check out her 90+ Amazon reviews!), but also a spot on the USA Today Bestseller list and now a spot on the New York Times Bestseller list! I couldn’t be happier for this amazing writer, and I invite you to read her amazing story:

*****

When I self-published my book, admittedly, it was the last resort. It was the backup plan if I had failed to sell it to a trade publisher. I promised myself that if I could…

When I self-published my book, admittedly, it was the last resort. #selfpub #pubtip #authors #amwriting Click To Tweet

Read more at Self-Published Book Beats the Odds by Making the New York Times Bestseller List

Eva Lesko Natiello is the author of NEW YORK TIMES and USA TODAY Bestseller, THE MEMORY BOX, a psychological thriller about a woman who Googles herself and discovers the shocking details of a past she doesn’t remember.

*****

Candace Johnson is a professional freelance editor, proofreader, writer, ghostwriter, and writing coach who has worked with traditional publishers, self-published authors, and independent book packagers on nonfiction subjects ranging from memoirs to alternative medical treatments to self-help and on fiction ranging from romance to paranormal. As an editorial specialist, Candace is passionate about offering her clients the opportunity to take their work to the next level. She believes in maintaining an author’s unique voice while helping him or her create and polish every sentence to make it the best it can be. Learn more here, and follow her on FacebookTwitter, and LinkedIn.

 

Have You Ever Met a Rock Star?

meeting Julie Christine JohnsonIf you’ve ever met someone you’ve long admired, you have an idea about how thrilled I was last week to meet author Julie Christine Johnson, author of In Another Life.

All week I felt like a teenager anticipating a first date as I waited for Julie’s presentation at Annie Bloom’s Books, an indie bookstore in Portland, Oregon. Although Julie and I met online in April of 2014, and although she had trusted me (a total stranger at the time) with the words of what would become her debut novel, I didn’t know what to expect. Would she be as charming and gracious in person as she is online? Continue reading “Have You Ever Met a Rock Star?”

Closing Out a Series: Guest Post by Kristen Otte

closing out a book series

Today’s guest post is by Kristen Otte, the author of the Adventures of Zelda series about a tenacious pug. If you haven’t had a chance to read these books yet, you are missing a treat! Not only are they ideal earlier readers for children, but you’ll enjoy them just as much as your children or grandchildren do! As she publishes book five of the series, Kristen explains how she feels about ending the series and why she made the decision.


The release of The Adventures of Zelda: The One and Only Pug is a sad and exciting milestone for me. This release marks the fifth book in the Zelda series, but it also is the final book in the Zelda series. I know this may be a disappointment for many of the young fans (and parents of those fans) of the series, but I know it was the right decision.

The Adventures of Zelda were never “supposed” to be anything more than a few funny short stories that I wrote to practice my craft. But, after writing a few stories based loosely on the antics of my real life Zelda, I couldn’t stop writing. The stories flowed through my fingers on to the keyboard. Soon after, The Adventures of Zelda: A Pug Tale was published.

The early reader response was better than expected. I kept writing, and by book three, it was clear that young readers enjoyed reading about a stubborn, adventurous pug.

The titular pug and her book. ©Kristen Otte
The titular pug and her book. ©Kristen Otte

The momentum for the series has continued to build over the past year, and I published the fourth book in the series in the summer of 2015. So why stop at book five? Continue reading “Closing Out a Series: Guest Post by Kristen Otte”

Writing Fiction: #AmEditing Tips From @ChangeItUpEdit

Thanks to paranormal romance author Shonda Brock for sharing a Q&A about editing tips on her website. Please join us there to learn more about editing … and about me!


Please welcome Candace Johnson from Change It Up Editing and Writing Services.

Candace Johnson is a professional freelance editor, proofreader, writer, and ghostwriter who works with traditional publishers, self-published authors, and independent book publishers in both fiction and nonfiction.

We asked Candace to help us demystify the editing process for new authors. She also shares tips on how to find the right professional editor for your book.

Continue reading “Writing Fiction: #AmEditing Tips From @ChangeItUpEdit”

Beta Readers Can Save You from Embarrassment—Guest Post by Chandi Wyant

beta readersAs a professional freelance editor, I encourage every writer I work with to use beta readers. Most fiction writers know this is an important step, but did you know it is equally important when you write nonfiction? You’ll do yourself a huge favor by gathering your posse early in the process to learn what works and what doesn’t in your manuscript.

Author Chandi Wyant, who is working on a travel memoir about her solo forty-day pilgrimage in Italy, offers another important reason to seek that valuable input.

*****

A beta reader is a not a professional editor, but rather, a volunteer who reads your manuscript to provide feedback before you publish it, or before you submit it to agents or publishers.

I recommend seeking beta readers who are familiar with your genre and who are not close friends or family members.

 

Why a Memoirist Needs Beta Readers

Utilizing beta readers is an excellent idea for all genres. I’m going to focus here on why they’re essential for memoir.

Many authors in this genre write about traumatic things in their lives, and this is very challenging to do without sounding whiny.

This is where a beta reader can step in and save you from embarrassment. All authors are too close to their manuscripts and need an outsider’s perspective—and a memoirist is particularly entwined with her manuscript because it’s a piece of her life.

Click To Tweet

I have seen twice, with my own manuscript and with a friend’s, that beta readers saved us from the embarrassment of putting our book out into the world when it wasn’t ready.

My friend (who writes nonfiction like I do) was sure her book was ready for publication, but a beta reader told her, Continue reading “Beta Readers Can Save You from Embarrassment—Guest Post by Chandi Wyant”

When Santa arrives at your house and slides down the chimney, will he …

. . . chuckle? guffaw? snort? Or if Santa isn’t having a good day, will he grumble? complain? mutter?ID-100297775

I wonder if Santa, like writers everywhere, struggles to find just the right word to describe his adventures. I hope he remembers to check the archives here at Change It Up Editing for great writing tips!

Like Santa and his helpers, I’ve been busy this week with holiday preparations, but I want to wish all the authors I’ve had the privilege of working with and all my blog followers a very Merry Christmas, Happy Hannukah, Happy Kwanza, Happy Festivus, Happy Day Off Work! I am grateful for all of you, and thank you for your continued support.

Have a happy, peaceful, and safe holiday!

Happy Writing,

Candace

Image courtesy of stockimages at FreeDigitalPhotos.net

 

Candace Johnson is a professional freelance editor, proofreader, writer, ghostwriter, and writing coach who has worked with traditional publishers, self-published authors, and independent book packagers on nonfiction subjects ranging from memoirs to alternative medical treatments to self-help, and on fiction ranging from romance to paranormal. As an editorial specialist, Candace is passionate about offering her clients the opportunity to take their work to the next level. She believes in maintaining an author’s unique voice while helping him or her create and polish every sentence to make it the best it can be. Contact her at cyjohnson5580@gmail.com, and learn more here.

I'm Thankful for YOU

Dearest Clients, Fans, and Followers,

I remind myself every day of just how grateful I am to have a job I love. When I was growing up, my parents encouraged me to do something I felt passionate about. That’s exactly what I get to do every single day as a freelance editor.

Since I began my freelance career, I’ve met some of the most amazing writers and have had the privilege to work on so many fascinating books, articles, and blogs. (Check those out here and here.) The old saying “Variety is the spice of life” is true for me, and the mix of working on both fiction and nonfiction projects helps keep me interested and interesting.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

My job title is freelance editor, but I’m also a cheerleader for the authors I work with. My great joy is the feeling of “making a difference.” Whether I’m editing a short blog post for a traditionally published author or a novel for a first-time author, I’m one of those lucky people who gets to help someone realize his or her dream. It doesn’t get much better than that!

So today, Thanksgiving Day in the U.S., I just want to let you know I am thankful for YOU—each and every one of you.

Happy Writing,

Candace

 

Candace Johnson is a professional freelance editor, proofreader, writer, ghostwriter, and writing coach who has worked with traditional publishers, self-published authors, and independent book packagers on nonfiction subjects ranging from memoirs to alternative medical treatments to self-help, and on fiction ranging from romance to paranormal. As an editorial specialist, Candace is passionate about offering her clients the opportunity to take their work to the next level. She believes in maintaining an author’s unique voice while helping him or her create and polish every sentence to make it the best it can be. Learn more here.