Your Marketing and Publicity Plan: Step 4 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps

nonfiction book proposal marketing publicity planIf you’re writing a nonfiction book proposal (and you’re following this series), you already understand the importance of your author bio and how to identify your target audience. Now it’s time to articulate your plans for selling your book by including the marketing and publicity plan that will grab the attention of an agent or editor.

Remember, you’re selling two things in your book proposal: your manuscript and yourself as the author-expert. A strong proposal weaves those separate pieces together in creative and compelling ways, and the Marketing/Publicity section of your proposal is where you bring together the best of those with some creative ideas of your own for making your book a success. And whether you ultimately publish traditionally or decide to self-publish, you just can’t expect publishers or booksellers to bring the readers to you.

As author K. S. Brooks writes,

Book sellers do not want to take up space on their shelves if you’re not going to push your book. They want to know what you have planned to getword out about your book. . . . If they don’t think you’re going to make an effort to sell the books they put on their shelves—well, you can kiss that opportunity goodbye.”

So how do you wow agents and editors with your marketing and publicity section? Continue reading “Your Marketing and Publicity Plan: Step 4 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps”

Your Author Bio: Step 2 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps

author bio for book proposalYou have a fantastic idea for a nonfiction book (or perhaps you’ve already written one), and because you want to publish traditionally, your next step is to write a proposal to sell agents and/or editors on your idea.

When I was an acquisitions editor for a traditional publisher, I read hundreds of nonfiction book proposals. Like every other publishing professional does, I read those proposals in a certain order—but not necessarily in the order the author presented the material. (Find a list of the other sections of a nonfiction book proposal here.) When I write a book proposal, I begin with the author’s bio because this is the section I think of as the hub of the wheel; all the other sections are spokes on that hub.

In fact, there is no “right” way to order the sections of your proposal, so I’m going to present the remainder of this ten-part series the way I actually read and write book proposals.

First up: Your Author Bio Continue reading “Your Author Bio: Step 2 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps”

How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps

how to write a nonfiction book proposal
Your proposal on an editor’s desk

You had a fantastic idea for a nonfiction book, and now that you’ve written it, you need an agent and then a publisher to bring it to the world.

Writing the book is the easy part—after all, you’re an expert on the subject you’re writing about, aren’t you? But you’ll need to convince the literary agents you query, and ultimately acquisition editors (who decide whether or not to bring your proposal forward for consideration through several vetting steps) why this book will stand out in a sea of other books about your subject, and why you are the perfect author to write this book.

You convince them through a nonfiction book proposal.

How do I know what should go into a proposal?

I was an acquisitions editor for a traditional publisher for several years. I read literally hundreds of nonfiction book proposals, many from the “slush” pile (unsolicited manuscripts) and many from agents who represented both new and established writers. I’ve read more poorly written proposals than I care to remember as well as a few that knocked my socks off; I speak from experience when I tell you that a great proposal will have an editor picking up the phone and calling the agent before the last page is even read.

Now that I’m a freelance editor, I work directly with authors to help them write compelling book proposals. I’ve also been contacted by agents who represent an author with a great concept who needs help polishing the proposal before the agent shops it because I know what works and what doesn’t.

Why and when to write a proposal

A book proposal is, in essence, a business plan for your book, and it’s all about marketing and positioning. You sell your idea, you sell your execution of that idea, and you sell yourself. A book proposal outlines what your book is about and provides facts and figures that give an agent or editor the necessary ammunition to convince the publisher that your book will make money. Continue reading “How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps”

Is It Fair Use? 7 Questions to Ask Before Using Copyrighted Material

In my work as a freelance editor, I often work on manuscripts that contain verbatim quotes and/or referenced quotes from other sources.  My editorial comment in these cases is usually along the line of “You might need permission for this quotation.” I’m not an attorney, so I can’t say with absolute certainty that a specific quote is or is not fair use, but I’m sharing this excellent article about the use of copyrighted material from Jane Friedman’s blog that might help you answer that question for your own book. You might want to bookmark this one: Is It Fair Use? 7 Questions to Ask Before Using Copyrighted Material.

 

Candace Johnson is a professional freelance editor, proofreader, writer, ghostwriter, and writing coach who has worked with traditional publishers, self-published authors, and independent book packagers on nonfiction subjects ranging from memoirs to alternative medical treatments to self-help. As an editorial specialist, Candace is passionate about offering her clients the opportunity to take their work to the next level. She believes in maintaining an author’s unique voice while helping him or her create and polish every sentence to make it the best it can be.

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