I have an editing client whose book will be traditionally published. Her publisher took care of promotion with her earlier books, but she’s discovering that having a traditional publishing contract in today’s world means she needs to learn about book promotion—FAST!
This got me to thinking about how similar her dilemma is to those faced by self-publishing authors: ultimately, she will be responsible for the lion’s share of promoting her newest book. True, she has some support from her publisher, but nothing like “the good ol’ days” of having a team assigned to help her. Her (small) publisher has limited staff, limited resources, and limited ideas. As the publication date draws near, she’s beginning to realize that the world of traditional publishing has changed. Continue reading “What Can a Traditionally Published Author Learn About Book Promotion from Self-Published Authors?”