Why You Must Create a Compelling Book Description

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Question: What’s the most important piece of writing you’ll do once your book is complete?

Answer: The description of your book. No matter how well written your book is, no matter how great your author platform is, no matter how great your marketing plan is, if your promotional copy puts readers to sleep, you just lost a potential sale.

What you say about your book can be as important (and arguably even more important) that what you say inside your book.

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The product description you write for Amazon, Barnes and Noble, and other product pages—even your own website—needs to be the best sales copy you can create. Whether readers are just browsing for a book to read or they’re looking for yours specifically (yay!), the interest and excitement you create in that product description will influence whether you gain another reader or not.

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