Is writing a memoir, novel, or self-help book on your bucket list? Does the thought of writing your story fill you with excitement? Whether you’ve been writing for years or are just beginning to nurture that kernel of creativity, your dream of seeing your name on the cover of a published book can become a reality.
Today it is easier than ever to make your publishing dream a reality. Whether you self publish or pursue traditional publishing, you need to think about more than just writing your story if you hope to be a successful published author.
Here are five tips for what you can and should do—beginning today—to build a following of loyal readers in the future.
1. Read. A lot.
The more you read, the more you’ll learn about the mechanics of writing, about story structure, about the standard conventions and what makes a compelling read in your genre.
If your heart is set on penning your own story, read some of the amazing memoirs that are currently on the market. Love a good romance novel? This is one of the bestselling genres today, but readers expect certain things to happen and will not be pleased if you don’t follow the “rules.”
If you plan to share your expertise in a subject you know like the back of your hand, your book will need to offer something unique. Read a variety of genres, but become an authority in the type of book you plan to write.
2. Create a Strong Author Platform
Your platform is everything you do as a writer that makes you attractive to a publisher. If you wait until your book is finished to begin building your platform, you’ll be too late. Publishing is a business, and unless your only goal for writing a book is to put it in a drawer when it’s finished, you need to approach your writing as a business too. A publisher wants to see evidence that you have the ability to sell books; a strong author platform is the ammunition you’ll need.
Begin building your platform now, so you’ll have an audience in place when your book is published. Think of platform building as a marathon, and spend a little time every week on platform-building activities in addition to writing your book.
Two surefire ways to jumpstart your author platform are to start a blog and engage in social media.
Blogging is an inexpensive way to connect with potential readers, improve your writing skills, and even test book concepts. Regardless of whether you write fiction or nonfiction, blogging is a powerful way to connect you with potential fans while experimenting with writing styles.
Engage in social media to connect with other writers, readers, and ultimately publishers. Choose the media you’ll actually use and enjoy; you don’t have to master every social media option out there. Remember that the key word is social, so focus on engagement and sharing, not just on self-promotion.
3. Join a Writers’ Group
Writing can be a lonely business, and joining a writers’ group—either in-person or online—is one way to combat isolation. New writers can find inspiration and feedback from more seasoned writers. There’s also a great deal of incentive to write when you’re expected to present each week—sometimes that’s just the push you need to sit down and write when you might not be in the mood.
4. Attend a Writers’ Conference
Writers’ conferences are crucial to your writing and publishing education. Not only will you learn more about the craft of writing, but you may also have a chance to meet and interact with agents, editors, and other publishing professionals, learn about trends in the publishing world, and be inspired by the speakers and workshop leaders who share their knowledge.
You’ll come away with a greater understanding for how to market yourself and your book, and you’ll meet other writers who can potentially become critique partners.
5. Get the Best Professional Help
Writers are often too close to their own work to be objective about what they’ve written; even the most seasoned writers have editors to help them polish their writing. If you want to convey your message in the most powerful way possible, establish a relationship with a professional freelance editor.
Whether helping you organize your ideas (before or during writing), or fine-tuning details such as spelling, punctuation, syntax, and word choice, a good editor will not only help you polish your writing (while preserving your voice) but will also help you strengthen your writing.
A good professional editor will provide a sample edit to show you how he or she can help you, and to see if they’re the right person for you. You might even consider hiring an editor for your blog posts as a way to find one who “gets” you, and establish that professional relationship.
Seeing your name on a book is a thrilling experience! Set yourself up for success by learning all you can about writing and publishing, and I look forward to reading your book one day!
Do you have a book inside you waiting to be written? Which of these five tips do you personally plan to focus on? Which will you put to use right away? Please share your thoughts—and let me know if I can help you achieve your dream!
(This article originally appeared at SixtyandMe.com)
Candace Johnson is a professional freelance editor, proofreader, writer, ghostwriter, and writing coach who has worked with traditional publishers, self-published authors, and independent book packagers on nonfiction subjects ranging from memoirs to alternative medical treatments to self-help and on fiction ranging from romance to paranormal. As an editorial specialist, Candace is passionate about offering her clients the opportunity to take their work to the next level. She believes in maintaining an author’s unique voice while helping him or her create and polish every sentence to make it the best it can be. Learn more here, and follow her on Facebook, Twitter, and LinkedIn.
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Any writer building an author platform knows it takes time, effort, and patience. Sadly, too many first-time authors publish a book without building a strong platform and then wonder why their book doesn’t sell. Too many authors who hope to interest a traditional publisher are shocked when they receive rejection after rejection because they lack a professional network or public presence.
“If you knew the world was going to end in two days, what would you do?” the writer Sara Davidson was once asked. “Take notes,” she said without hesitating.
