The Facebook winner was author Maureen Francisco, whose first book, It Takes Moxie, was approaching the publication date. Because Maureen is a savvy author and a skilled marketer, she knows how important it is to get the word out about her book; she used her free editing to have me work with her on several articles she hoped would be picked up by major media outlets.
Sure enough, one of Maureen’s articles, “6 Ways to Improve Your Work Ethic, Get Ahead, and Learn the Secrets of Successful Immigrants” was picked up by Huffington Post, and Forbes.com published an article about her and her tips on “Seizing Opportunities.”
I’d like to share a short excerpt from “6 Ways to Improve Your Work Ethic” so you can see how a little tweaking here and there can make a BIG difference without changing the author’s voice. I’ve lined up the original followed by the edited version so you can see the differences: