Competitive Titles: Step 5 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps

How to Write a Nonfiction Book ProposalAnyone who’s written a nonfiction book proposal will probably tell you that proposal writing is more difficult than writing the actual manuscript. After all, you’re an expert on the subject you’re writing about, and sharing that knowledge is fun, but putting on your marketing hat to write the proposal often presents some unique challenges for writers, and facing your competition is one of those.

After all, you’re an expert on the subject you’re writing about, and sharing that knowledge is fun, but putting on your marketing hat to write the proposal often presents some unique challenges for writers. Facing your competition is one of those.

Your book proposal needs to convince the literary agents you query, and ultimately acquisition editors (who decide whether or not to bring your proposal forward for consideration through several vetting steps), why this book will stand out in a sea of other books about your subject, and why you are the perfect author to write this book.

This section of the proposal shouldn’t overwhelm you. This is actually another place for you to let your book shine and show your expertise about your subject—you just need to remember a few things.

Things to Do:

  1. Research the competition and understand how your book fits in the market. Your book will be shelved next to other books in the genre; your book will come up in an online search as one of many in the genre. Here is where you discuss the differences between your book and the others. If you’re writing about a subject that has plenty of competition to choose from, list 5−10 books, but if your subject is very niche, think outside the box a little and come up with at least two or three comp titles. Even if your book is truly unique, find and list books that are similar to yours; for example, if you are shopping a book about baking gluten-free treats for goldfish, you probably won’t have a lot of competition, but compare and contrast your book to others about homemade pet food, raising healthy fish, and food allergies in pets. Continue reading “Competitive Titles: Step 5 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps”

Your Marketing and Publicity Plan: Step 4 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps

nonfiction book proposal marketing publicity planIf you’re writing a nonfiction book proposal (and you’re following this series), you already understand the importance of your author bio and how to identify your target audience. Now it’s time to articulate your plans for selling your book by including marketing information that will grab the attention of an agent or editor.

Remember, you’re selling two things in your book proposal: your manuscript and yourself as the author-expert. A strong proposal weaves those separate pieces together in creative and compelling ways, and the Marketing/Publicity section of your proposal is where you bring together the best of those with some creative ideas of your own for making your book a success. And whether you ultimately publish traditionally or decide to self-publish, you just can’t expect publishers or booksellers to bring the readers to you.

As author K. S. Brooks writes,

Book sellers do not want to take up space on their shelves if you’re not going to push your book. They want to know what you have planned to getword out about your book. . . . If they don’t think you’re going to make an effort to sell the books they put on their shelves—well, you can kiss that opportunity goodbye.”

So how do you wow agents and editors with your marketing and publicity section? Continue reading “Your Marketing and Publicity Plan: Step 4 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps”

Your Target Audience: Step 3 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps

 

find the target audience for a bookWriting a nonfiction book proposal can feel overwhelming, but never fear! I’ve read hundreds of them (as an acquisitions editor for a traditional publisher) and helped numerous authors write them, too, and I understand the importance of including the right information in the right way that will grab the attention of an agent or editor—and now I’m sharing that with you!

 

Like most publishing professionals, I read those proposals in a certain order—but not necessarily in the order the author presented the material. As I wrote in Part 2: Author Bios, the different sections of a nonfiction book proposal (find a list of them here) are dependent on each other; in other words, what you write in one section will be elaborated on in the others.

Nowhere is this truer than in defining your target markets and the ways you convey your ideas for marketing to those potential readers.

No one really knows who will buy your book, so be optimistic and expansive in your assessment. You’re the expert in your field, remember, so don’t be afraid to think outside the box and offer some ideas for potential readers the publisher might not think about.

You’re selling two things in your book proposal: your manuscript and you. A strong proposal weaves those separate entities together in creative and compelling ways. As you may recall (again from Part 2), I think of the Author Bio section as the hub of the wheel; all the other sections are spokes coming from that hub. And those sections first come together as you lay out your

Target Market

Think about the people who will read your book. In What’s Your Book, former acquisitions editor Brooke Warner suggests,

Think about who would benefit from your book. Think about who your ideal reader would be. List five people you know who you’d love to have read your book once it’s finished. They can be a specific person, a type of customer, or just your ideal reader.”

Brooke goes on to discuss the value of this list when it comes time to market your book, and we’ll discuss that in Part 4 of this series, so stay tuned.

There’s an old saying that there’s nothing new under the sun, and another that says every story worth writing has been written, so why should anyone read your book? Consider the following as you think about exactly who your reader will be:

Continue reading “Your Target Audience: Step 3 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps”

Your Author Bio: Step 2 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps

author bio for book proposalYou have a fantastic idea for a nonfiction book (or perhaps you’ve already written one), and because you want to publish traditionally, your next step is to write a proposal to sell agents and/or editors on your idea.

When I was an acquisitions editor for a traditional publisher, I read hundreds of nonfiction book proposals. Like every other publishing professional does, I read those proposals in a certain order—but not necessarily in the order the author presented the material. (Find a list of the other sections of a nonfiction book proposal here.) When I write a book proposal, I begin with the author’s bio because this is the section I think of as the hub of the wheel; all the other sections are spokes on that hub.

In fact, there is no “right” way to order the sections of your proposal, so I’m going to present the remainder of this ten-part series the way I actually read and write book proposals.

First up: Your Author Bio Continue reading “Your Author Bio: Step 2 of How to Write a Compelling Nonfiction Book Proposal in 10 Easy Steps”